Wen Hai Hardware Company's 2025 Globalization Strategy Plan: Full Speed Ahead in International Expansion
Release time:
2025-05-07
Wenzhou Wenhai Hardware Co., Ltd. announced its 2025 corporate plan, with "globalization" as its core, aiming to enhance its international influence, expand overseas markets, and build a globally renowned bathroom and home decoration brand.
Since its establishment in 2021, Wenhai Hardware has built a complete product system and sales network through domestic market accumulation and online channel development. Its diverse product line has performed exceptionally well on domestic e-commerce platforms. Facing fierce competition and globalization trends, the company has decided to accelerate its internationalization process.
In terms of market expansion, the company plans to cultivate the Southeast Asian, European, and North American markets. Given the booming infrastructure construction in Southeast Asia and the high demand for bathroom and home decoration products, along with its geographical and cultural advantages, the company will cooperate with local distributors to optimize product supply and after-sales service. For Europe and North America, it will rely on online platforms for precise marketing and actively participate in international exhibitions.
In terms of product R&D, the company will increase investment, following the global trend of environmental protection, to develop environmentally friendly, energy-efficient, and intelligent products, such as new recyclable material hardware accessories and intelligent water-saving sanitary ware. Products will also be customized according to the architectural styles and consumption habits of different regions. To ensure the strategic advancement, Wenhai Hardware will strengthen talent cultivation by recruiting international market operation personnel, training existing employees, and improving incentive mechanisms.
General Manager Gao Xiang stated: "Globalization is the inevitable path for Wenhai Hardware's development. We will leverage our strengths, meet international challenges, and bring our products to more homes." With the gradual implementation of its 2025 globalization strategy, Wenhai Hardware is expected to achieve a breakthrough in the international market.
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